Email Marketing
Custom templates - Feeling creative? Do you have your own design team already? Try our custom template builder to craft designs specific to your market. We use CSS comments and HTML attributes, so there's nothing new to learn here. Feel free to start with one of ours and modify it. Even if you just want a professional, custom template and need a little help, we're here for you.
Mobile optimized every time - Our mantra is "mobile first." Any template in the ayc2go library is ensured to look flawless on any mobile device.
Your customer's inbox awaits.
Easily develop, schedule, deliver, track and optimize compelling permission-based email marketing campaigns.
An old friend gets a makeover -the new model of email marketing
Everything is mobile 70 million people use mobile email, causing a 10-15% drop in desktop email use. Today's email marketers think mobile first, focusing on optimized delivery to mobile users, mobile-friendly entry forms and web landing pages that streamline content suitable for bite-size consumption.
Relevancy defeats inbox clutter. 15-25% open rates. 2-5% click rates. These are sobering benchmarks. We understand that it takes breakthrough content to get noticed and we're prepared to develop a strategy that will do just that.
The cure? Personalization, informed targeting and segmentation. We'll compile all the insights you have on your customers into a single profile so you can leverage that data to make every subject line, promotion or newsletter relevant to your subscribers.
Inbox, meet status update. Use your email subscriber list to identify which members are also Facebook or Twitter users. Send those subscribers a targeted email asking them to "like" or follow your brand. Make sure they can share your email content with friends by including a "like" or re-tweet button with every article or newsletter. Our social media tools can spread your brand awareness exponentially.
If you can track it, you can improve it.
To stay relevant, you need a deep knowledge of your customers' needs, behaviors
and preferences. Once you have a subscriber list, you've got a customer analytics
dashboard. What better way to start building that crucial base of information than
looking to your own subscriber list history?
What type of campaigns do your customers respond to most? What time of day
are they most engaged? Does location play a role? Who's viewing your content on
mobile devices versus desktop computers?
Look beyond an email address, open rate or click propensity. We'll give you the tools
to stay ahead of your competition by digging deeper for patterns and focusing on
people analytics.
Interested? Give us a call.