Blog

Uncovering a User's Journey

A big challenge we grapple with in the industry involves determining the behavior and desires of our client’s customers. Who are they, what are they interested in accomplishing, where are they engaging from and how are they approaching their search are just a few of the questions that flood our curiosity. With so many variables to assess, we can sometimes find ourselves asking, “where does the process begin?”
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Key Takeaways from Digital Summit Los Angeles 2016

At the Digital Summit Los Angeles, leaders in the fields of Marketing, UX & Design, Search, Content, Mobile, and more gathered to teach, learn and look toward the future of the digital landscape. A few themes and trends emerged as relevant to the AYC Media team. From the general objective of always providing value for customers to the looming ubiquity of virtual reality, here are a few things we took away from the conference.
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Top Trends in Consumer Engagement

While Consumer Engagement has technically existed since the advent of business, it’s only recently become an established discipline unto itself. Like most new areas of business, the main reason for the increased emphasis on CE is largely due to–you guessed it–the internet. We’ve listed some of the top Consumer Engagement trends to take you into 2016.
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