Competitive Analysis

Make informed decisions based on hard data.

It's AYC Media's mission to realize your vision for your new website, but we also want to make informed decisions based on hard data. While we always analyze your competitors to inform your content and design, clients who are interested in gaining more robust insight into the market landscape can opt for our extended Competitive Analysis service.  

Armed with information you give us in the discovery meeting, our designated team of analysts will launch into a rigorous research phase to survey your current site and your competition. We’ll measure how well your company and its competition is currently performing based on a unique set of criteria, including social media, digital marketing and reputation and search visibility, just to name a few.

We’ll then internally investigate and evaluate how you and your competition perform in each of these categories using a proprietary methodology. Through a combination of our experience and our analytical approach of targeted research, we'll develop a detailed report to target areas that need to be improved, changed, eliminated or added. Leveraging any and all relevant data allows AYC Media to create an online experience that's unexcelled by competitors.

We employ survey software to determine the importance of each sub category as it applies to your specific customer base. Since every client's customer base is different in their needs and wants, we develop these customized surveys to weigh the results of our internal research as it pertains to the specific needs of your customers.

The result is an easy-to-use guideline that identifies your competitors’ strengths and weaknesses, and gives you a roadmap for online success to assist us in developing your site's layout, design style and custom functionality. All of AYC Media's recommendations, from where we place buttons to the order in which general information is displayed, are always based on hard data and research.