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Chelsea AC Inner Circle

Hospitality / Entertainment / Consumer / Cape May Resorts Group / 07.03.12 Interactive
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In addition to being a sought-after hotel destination for Atlantic City's constant flow of visitors, The Chelsea has also become a go-to spot for dining, nightlife and daytime jaunts by the cabana-lined pool. Inner Circle is a product of the latter phenomenon; it provides users with an online system to plan their AC itinerary (whatever that may include) without impinging upon their web experience with dozens of click-throughs or multiple website redirects. In other words, it's social life at The Chelsea--simplified, buttoned up and streamlined for those in the "inner circle."

The main site is broken down into three main categories: Dining, Nightlife and Daylife.

DINING: Read up on each of The Chelsea's premiere dining establishments with added options to view the menu, visit the spot's main website, book dining reviews or share the information with friends on Facebook or Twitter.

NIGHTLIFE: Transform the array of nightlife happenings at The Chelsea into a manageable list, viewable by the weekly lineup, monthly calendar, artist listings or simply by location. It's an upgrade to the online weekend lineup that's been keeping AC visitors informed on their website since conception in 2009.

DAYLIFE: Book your sun-filled cabana straight from the website or sift through the weekend parties that'll keep you busy until summer's end; viewable through a weekly schedule, monthly calendar, upcoming artist performances or by location.

In addition to the custom event-based searches, the site also allows users to submit requests to book a party, view photos or videos from the weekend, get on board with current giveaways and promos, join their in-the-know newsletter list or simply follow Inner Circle on the fully integrated social media platforms included throughout the site. Controlled by a custom-built content management system, the website allows staff at The Chelsea to make instant updates to the event calendars and media, making Inner Circle not only a site to plan a trip, but an online destination that merges up-to-the-minute information for one of AC's biggest social scenes.