Event Central Website Redesign
Event Central is an award-winning event production company based in Cherry Hill, New Jersey. With clients that range from Bravo's popular Top Chef series to Dole Fruit, their team specializes in the fabrication of sets, exhibits and props, live event management and everything in between. Event Central contracted AYC to give their existing site a facelift, pairing down the content, extraneous graphics and outdated functionality to allow for a clear presentation of their work. As our Art Director put it, the client vision was "bold, bold, bold with an emphasis on bold." True to form, we ultimately settled on orange to represent the company's branding--a reoccurring theme that's carried throughout the site.
In terms of the site development, we worked to translate the site from Flash to HTML, focusing on removing any unnecessary functionality, adding a few new features (such as the Twitter feed) and simplifying the site's overall construction. Our team added a new mobile version of the site in the process, giving mobile users easy access to case studies and contact info.
The site's backend allows Event Central staff to manage each and every one of their projects, opting to upload as many photos for each as they choose. The site also allows them to create custom categories, grouping the projects into clear-cut groupings that make client browsing a breeze.