+

Professor Thom's Website

Entertainment / E-Commerce / Consumer / Professor Thoms' / 02.03.12 Interactive
View Live Website

Named for the storied "father of American mixology" Jerry Thomas, NYC's Professor Thom's is a sports bar rooted in tradition. Since opening in 2005, the bar has built an insanely popular following from fans who want to watch the Michigan games with dozens of their closest friends; the only caveat being the vast number of reservation inquiries that tie up the bar's staff and phone lines every weekend. Our development team provided Professor Thom's with a custom-built solution known as "Go Blue," which enables the consumer to book specifically dated hockey, football and basketball game reservations online. Coupled with the CMS-controlled backend, the site allows Professor Thom's to edit everything from their announcements and press coverage to their private party information, product offerings in the e-commerce section and their expansive game broadcast schedule known fondly as "The Tube."