The previous website was not user friendly and difficult for the team to update. After moving the site to our custom CMS, the team has more control over the content and achieving their goals. The three main pillars of the Morris website are to garner donations, facilitate adoptions and recruit new volunteers. On the new site there are clear calls to action for each of these sections.
The site’s uses bright colors, illustrations and fun photos to showcase what sets Morris apart from other shelters and bring their brand into the digital space. Morris strives to get away from the idea of shelters as sterile spaces and make their office spaces and website warm and inviting. Additionally, homepage tickers drive home how many animas they have saved and how many human lives have been touched.