The Ironshore Private Client Group is a recently established personal lines segment of Ironshore Insurance. The group offers insurance coverage for high-value homes, fine art, jewelry, other valuable articles, as well as personal liability, watercraft/yacht and flood. Unlike the business to business model of the parent organization, The Ironshore Private Client caters to high net worth individuals, and we put that across in the design.
The design team paired the hunter green and orange brand colors with sleek black and white photography. The muted greys and clean layout get across the rich simplicity of the site. Additionally, the homepage structure with movable boxes and simple icons keep the design fresh and modern.
We added a custom interactive Find an Agent map that allows for users to easily find an agent in their state. Agent information added to the CMS automatically displays at the map and agent list at the footer of each page. States where coverage is offered are shown in green and agent offices are denoted by an orange icon.