Our Process

Our design process is structured so that clients have complete oversight every step of the way.


We like to get to know our clients. So we start by having them fill out an Exploration Document to give us a better idea about their vision. By showing us sites they like, and providing us with goals or target conversions, we can design to execute their strategy.


For more intricate projects, we’ll draw on data from any content strategy or competitive analysis we’ve conducted to develop a wireframe. Think of it like an outline or skeleton for your website. Wireframes allow us to hone a detailed user experience before the design process begins.


After approval of the wireframe, the project goes into the design queue to create the "look and feel." This mock-up represents the branding of the website and will serve as a base for interior page layouts. Once the look and feel” is approved, AYC Media will work with you to determine which parts of the site will be admin accessible. These are sections that you will be able to instantly update with text, photos or videos using AYC Media’s Content Management System (CMS).

Content & Testing

Once the site has been developed and programmed, we begin entering in content to make sure admin sections are working properly. The AYC content team will run a series of rigorous tests to target and annihilate any usability or browser errors.

Training & Launch

As we approach launch time, our project management team will create a launch activation plan (determined during the strategy phase), outlining all the facets of your new digital platform. We also provide training so you’re ready to update your website using AYC Media’s Content Management System.

It's easy... trust us.