The main objective of The New York City Hospitality Alliance’s new website was to establish a community for restaurants and nightlife operations in New York City. The site as a whole puts a lot of focus on memberships by highlighting members and positioning the site as a resource, with features including the marketplace, and COM.PLY, the management system for members to keep track of deadlines, renewals and inspections.
The homepage defies guidelines of traditional layouts to fit with their needs and goals. The NYC Hospitality Alliance can easily update the featured items in the CMS to call out different aspects of the site. The full site is also dynamic in this way — they are given complete control most page features. The scrolling header is another unique aspect of the homepage.
The impetus behind the marketplace page was to be a great networking resource for members. The listing tool allows the NYC Hospitality Alliance to highlight different members and cross promote services within the community. Members can offer discounts and search by filtering between products and services. The resources page utilizes a blog engine style page to list in depth information on items including compliance, member benefits and employment law.