AYC Media’s approach to the new East Passyunk website focused on conveying the district as "the place to be." The previous East Passyunk Avenue Business Improvement District website looked a bit outdated and didn't provide an accurate portrayal of this beautiful and historic section of Philadelphia, rife with unique restaurants and boutiques.
Thankfully, East Passyunk opted for a responsive website so that mobile users who may be visiting from out of town will get a first-class experience when viewing the website. The move to responsive design has been building for quite some time, and, these days, we suggest that all clients opt for a responsive website, especially when a fair amount of their traffic will be coming from mobile users.
AYC Media conducted preliminary competitive analysis to inform East Passyunk's new look. For the website's user interface, we decided to design around three main categories–Shop, Dine and Services. These three sections allow visitors to easily navigate without having to peruse long lists or drop-down menus. Custom icons were also designed to accompany each industry/category.
The color palette was derived from the logo colors–orange, blue and green. The overall feel of the site is clean, refreshing and inviting, employing clean, high-res photos of the avenue and just the right amount of white space for contrast.
A unique feature of the Content Management System (CMS) allows site administrators to give business owners along the corridor their own login and password. Owners can then access a protected page on the website where they can upload their business details, such as their address, description or photos, for site admins to review. Once approved, the front end of the website then highlights each business with its own unique page on the site, allowing East Passyunk to "crowd-source" content and bolster their business listings for visitors looking to shop, dine or buy along Passyunk Avenue.
