Our Work

Julian Krinsky Camps & Programs

Services
  • Responsive Web Design
  • Content Management Systems
Type
  • Business

JKCP approached AYC Media to create a fully admin-controlled and responsive website that would intuitively guide users through the sign-up process to build a custom summer experience from a vast list of programs, classes and campuses. 

JKCP indicated that their previous websites presented problems with driving users to sign up, so AYC Media strategized an easy-to-navigate process that starts with a landing page asking users to enter their age. Using HTML 5 video, AYC Media’s development team included a video background that shows an aerial view of local campuses and Philadelphia landmarks. This exciting call-to-action immediately drives users through the sign-up process.

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Content Management for Future Growth

After choosing their age group, users are then presented with a list of available programs as well as a different filters to sort JKCP’s classes by age, interest or location. Because JKCP has such a vast array of programs, campuses and classes, AYC Media ensured that their content management system allowed for full control of every part of the website. 

JKCP’s content management system is one the largest and most powerful AYC Media has built to date. With the ability to add new classes and build or edit the programs that those classes comprise, JKCP can also update a wide variety of interior page features. This gives them full control over tuition costs, class details, instructors, weekly schedules and trips as well as FAQs, photos and rolling testimonials from past campers. By giving JKCP full control over such broad range of site elements, they are able to build highly detailed class and program listings as they change from year to year, empowering them to grow their offerings without being hindered by added time and costs for new development or design time. 

Of course, JKCP’s website is fully responsive, which means that it will appear flawlessly no matter the size of the user’s screen. Considering Google's new search algorithm update places a higher value on websites that are optimized for mobile, this feature ensure's JKCP is highly visible in search results, eventually translating to more site traffic and increased sign-ups.

The website’s design elements were derived from JKCP’s existing branding, which was established in print materials. The chosen palette is fun, vibrant and geared to attract children starting at age seven through 18. An Instagram feed and a number of rolling, admin-controlled sections that deliver quotes from the founder, camper testimonials and a timeline of JKCP’s history provide a dynamic, colorful and fun website experience that elicits excitement from kids and parents alike.