Our Work


Marketing Web Development
  • Responsive Web Design
  • Content Management Systems
  • Brand Guidelines
  • Content Strategy
  • Business

Insurematic, Ironshore’s small business insurance unit provides customized insurance solutions for all types of businesses. The company’s top goals for the new website are to provide information on all of the insurance types and generate leads by prompting users to fill out forms to get a quote for specific products and industry types. Insurematic anticipates significant growth, so the ability to easily update featured information and add new products was also a must.

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We created a custom CMS platform that integrates with a third party service, JotForm. The Insurematic team can build and manage forms using JotForm and update directly in the CMS. Forms are used on the site for generating quotes, contacting customer service, general contact and more. The team also has the ability to add new product pages and choose featured products and industries on the homepage.

The design of the site combines black and white photography with the brand’s navy color scheme for clean, bold look. Subtly design elements triggered by rollover state make certain elements on each page pop, drawing attention to important actions.