Liberty Performance Components aimed to create a new site that was simple, clean and easy to navigate. In an effort to stand out from their competitors — who’s sites typically have a text heavy sidebar to find products — LPC’s new site has clean, high quality product imagery with an easy to navigate funnel system. Products are listed from high level type down to specific manufacturer and item.
The LPC team was involved in providing photography and hero images, which helpful in ensuring the website design aligned with the company’s personality and saved from rounds of revision. Website design is subjective and clients who have a clear idea of likes and dislikes make it easier to determine the creative direction.
The “Dealer Locator” feature of the site was an important aspect of the redesign. Because LPC products must be purchased through an authorized dealer, not online, it is valuable to make it easy for users to find out where to purchase parts. Customers are able to search by zip code and each product links back to the “Dealer Locator” page.