The Challenge of Growth


As AYC Media gets ready to celebrate its fifteen-year anniversary on October 31, 2014, we aren’t spending a great deal of time reminiscing about the past. But with more employees, more clients, larger projects and more work in the pipeline than ever before, it’s important to remember how we got here. More importantly, how do we sustain our growth moving forward?

AYC Media started as a city-guide site with a revenue model based entirely on advertising. The challenge at the time was that, in order to sell online ads, customers needed websites, and not many of their sites were up to par. Quickly realizing that there was more potential, our agency started to focus on building websites.

The lesson learned: know when you need to change direction, and use the benefits of a small company structure to do it quickly.

15 years and 1,800+ websites later, we find ourselves needing to make another kind of important decision. We need to remember what we do best and not diversify past the point where we can ensure our high standards are consistently met. AYC Media offers a tremendous suite of innovative products and services that spans well beyond traditional websites. Our success has also brought a variety of strategic partnerships that allow us to offer clients proven technologies that deliver ROI. Carefully evaluating where we expand and when to partner is paramount to our future success.

With the studio near capacity, a 1,200+ square-foot addition under way, a full overhaul of our internal/external servers and positions that need to be filled, we are at a critical point in our story. It’s been easy to say “yes” to every request made of our team, but it’s more important to know when to say “no.”  Every project and technology we develop needs to pass a critical test. Will it allow AYC Media to offer its clients high-performing, innovative products/services that have measurable value?

So how will AYC Media sustain its growth? Team members will continue to work relentlessly to offer our clients the best possible products and services. We will work smarter, learn from our mistakes and invest in our process/infrastructure. Our team will focus on building products and services that allow our customers to succeed. Management will plan ahead and will carefully evaluate the diversity of our offerings. We will invest in what we do well and acknowledge when it may be better for us to pass on a potential opportunity. Most importantly, we will continue to invest in our team to make sure they have the resources they need to excel.

The bottom line? If AYC Media’s clients succeed, our staff has opportunity for personal, professional and financial grow; and AYC will flourish.

So what does the future have in store for AYC Media? I honestly don’t know for sure, but I look forward to the ride, and I know we will all have a great time finding out.

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