2017 was the year of technological advances that greatly improved user experience (UX). While there have been a lot of different UX trends, I put together a list of the ones I had the most interactions with. From conversational interfaces, to VR and AR, to time-saving design, these UX greatly improved my internet experiences while also making my life a little easier, one app at a time.
A recent study showed that mobile device users frequently use around three apps, one of them being a messaging app. With this increase in conversational interfaces, chatbots, digital assistants and and voice activated communication became huge this year, both on their own and or as an integrated feature in other apps. These interfaces have improved user experience greatly over the past year and provide a better customer experience as well with chatbots being available 24/7. Chatbots have even saved companies money by reducing the number of trained customer service representatives.
VR and AR
While chatbots have changed the communication game, Virtual Reality (VR) and Augmented Reality (AR) have changed the way we see the world. These concepts have been around for some time, but gained a lot of popularity over the past couple of years (thank you, Pokemon GO). Technological advances today such as faster processors, better cameras, higher quality displays and faster communication speeds have played into this increase of popularity as well. With this newfound attention, AR and VR have a high potential to dramatically improve many industries, such as tourism, construction, shopping, education, communication, entertainment and more.
In our fast-paced moving world, users want the best online experiences and they want them fast. If they can’t find the information they need from one website quickly enough, they’re likely to move onto another website to find what they’re looking for. By providing a simple, convenient and time-saving design, users can easily navigate through a website. This concept has gained a lot of attention over the past year and Uber is one of the best examples of this concept. Both the app and website are extremely simple, easy to use and “allow implementation of a single action at a particular time.” Users are able to get what they want in a short amount of time by going through a simple step-by-step process.