It’s no secret that a great brand goes beyond just a good logo. An effective visual identity consists of many components, each working together to create a consistent look across all platforms, whether print or digital. 2016 saw many companies reimagining their brands. Here are three of our favorites.
When Mastercard rolled out their new mark and branding designed by Pentagram in NY, it represented a return to classic, timeless styling rather than a complete visual overhaul. In turn, it showed us that a great identity stands the test of time. And more often than not, simple is better.
Instagram’s new logo and app interface took the Internet by storm, initially stirring up lots of controversy and buzz from designers and users alike. However, the new branding served as a way to unite Instagram’s various sister apps, such as Layout and Boomerang, while simultaneously streamlining user experience.
3. Bud Light
Bud Light is one of the most popular light beers in the world, so when they introduced their new look earlier this year, it was a big deal. If we had to describe this rebrand in one word, it would be bold. Large, white letters sit atop an unmistakably bright blue can, making their beer instantly recognizable on the shelf.