Welcome Jedi to the Team


What are you looking forward to the most about joining the team here at AYC?

Getting back to a flatter organization structure, with a more immediate line of sight and say into projects and strategic direction; as well as an opportunity to connect more with the entire organization on a regular, face-to-face basis. Having worked in startups and smaller companies most of my career, it’s nice to be back to a smaller team!


Describe a typical day for you in the office.

So far it’s been a good mix of things, with some ramping up of internal processes, in addition to my morning ritual of emails and news; team Scrum meetings; some 1-1’s; followed up by some UX Design; and more as needed. Concurrently working through some standardization of UX process and deliverables.


What were you doing before you joined the team?

Previously served as Senior UX Architect & Researcher at QVC and Qurate Retail Group on a wide range of platforms and initiatives, including their Facebook Messenger Bot and OTT (Roku, Apple TV) apps. I’ve also been teaching UX online through the UCLA Extension and hosting monthly UX Meetups through UX Minds in and around Chester County.


Have any interesting hobbies?

Yes! Several in fact, including aerial photography, martial arts training, songwriting and music production.


What’s your go-to music when you’re working?

Lots of prog rock, metal and the like, often with a good mix of some of electronica mixed in for good measure (no pun intended). A Perfect Circle, Clutch, Dillinger Escape Plan, Maserati, Mike Patton led bands, and Tool, to name a few.


Tell us something unique about yourself, a fun fact that we don't know.

I lived in LA for a decade in another life, where I co-founded several companies, worked for Disney, and on occasion, attended or helped build out multiple immersive festival experiences.


Want to share with us a project you have worked on in the past that you are most proud of?

QVC’s Messenger Bot app. Worked on a great team to help design, develop and launch their first chatbot for eCommerce and customer service.


Have you seen any industry trends recently that inspired you?

Yes, indeed! It’s an exciting time to be working in UX - as our craft and industry matures, so too do the design challenges and opportunities! Some immediate trends that come to mind are Content-based / focused experiences, Conversational Design and Voice Interfaces.


What’s the best advice you’ve ever gotten?

Measure twice, cut once. Have applied that thinking throughout much more than just carpentry!

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